'Tatt My Name On You So I Know It's Real' - Drake

These tattooed images may seem like an extreme display of brand enthusiasm or borderline crazy, depending on who you ask - however, the increasing loyalty and esteem we place in our favourite brands is undeniable. I argue, many of us un-admittedly have more faith in a trusted brand than that of a partner. 
A brand in essence is intangible and thus set high on a pedestal. Our tangible experience with the brand happens when interacting with said product and if the product lives up to our brand expectations it affirms our loyalty. Consistency plays an integral part in maintaining any relationship, whether it be with a loved one or upholding a brands identity.

As the recognition of a familiar brand can have a somewhat pacifying effect on an overwhelmed consumer amongst an array of commodities ‘on the shelf’. A brand stands alone and envisages positive associations if positioned correctly and so we never question the quality. Which is why we happily continue to pay a premium price without even having considered a cheaper alternative that promotes similar benefits. 

So it’s only right we have more faith in our favourite brands than a partner, right? I mean one could argue a partner being unfaithful is more

plausible than the ideas of KFC for e.g. selling beef products. Because, unlike humans who are naturally fickle and flawed a brands identity is firmly rooted in its makeup, and so to divert into unknown territory (in this case selling beef burgers) away from what your consumers believe you stand for would be absurd. 

So is a logo tattoo really that extreme?

These permanent signs of devotion are a clear symbol of the love and affection these companies reserve in our hearts. Representing far more than the literal motif, but that of someone dear to us. As like any good friend; brands are familiar, recognisable, rekindle memories, bring continuity to our lives, comfort us and reassure us with their presence.

So again, is a logo tattoo really that extreme?